Grow your Revenue with AI powered SEM & Facebook Ads
Get $3 in revenue for every $1 in spend
Increase your revenue 10% or more
Increase your clickthrough 10x
Let's talk about how we can grow your business
Increase your Online Revenue with AI
We’re a next-generation Google Ads solution founded by an MIT math grad. Traditional agencies manually review your campaigns, only adjusting a few good or bad outliers out of hundreds of campaigns and thousands of keywwords.
Our software uses AI to optimize every campaign and keyword across 20 parameters. We make thousands of adjustments every week to get you the highest ROI.
More Revenue from the Long Tail
We do deep research on your services to make "long tail" campaigns that reach thousands of new customers for every product, solution, and use case you offer. While most Pay-Per-Click agencies are able to build out a few basic campaigns, we see a massive uptick in the amount of “long tail” searches that most agencies don’t go after. These are complex searches customers enter when they’re ready to buy. It’s the difference between “payment software” and “recurring payments software for SMB”.
Zavient builds out these long-tail campaigns to get you more customers at lower costs. We customize each of your ads to the specific product the customer is looking for, which causes Google to view the ads as more relevant, and lower your costs. So you get more leads at lower cost per lead. Customers leverage Zavient to grow their total number of leads and lower their lead costs from our more systematic, analytical approach.
What you'll get from your analysis
Where to get more sales
Learn strategies to increase ROI. Learn about high performing keywords your competitors are using that you can add to your account
Competitor Analysis
Learn who your top paid competitors are, and what their best performing ads and keywords are. Learn how to use their best strategies.
ROI Analysis
Budget better by understanding which campaigns are driving the most ROI, and which are spending money, but not producing results. Understand how you can lower costs and increase ROI by focusing your campaigns
Testimonials
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Well ahead of the curve in keeping up with new technologies to optimize marketing and sales channels
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Brought a start-up, innovative mentality to our organization, and was able to help us grow the TI-University Program beyond the current install base
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Russell’s played an incredible role in helping us hit all of our KPI’s and helped RepairPal increase shop leads 2x in new channels.
Our Specialties
SEM
Product Ads
Landing Page Analysis + Experiments
How we help you win
Our Process
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Learn
We work to understand your product and your customer. Why do they buy your product, what's important to them? What is your product's special benefit that makes it stand out from the competition?
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Optimize
We look at all your campaigns, bids and budgets. What's worked, and what hasn't. Where can we increase bids and budgets to get you more traffic? Which campaigns work best, that we should help you build out. Where can we find new keywords that map to more customer demand?
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Messaging
We look at all your campaigns, bids and budgets. What's worked, and what hasn't. Where can we increase bids and budgets to get you more traffic? Which campaigns work best, that we should help you build out. Where can we find new keywords that map to more customer demand?
Case Studies
RepairPal
RepairPal is a Yelp-like directory for auto repair shops.
At the time, RepairPal had a basic SEM strategy utilizing one generic ad and a handful of keywords that would be applied generically to all 600 of its campaigns (one for each shop).
Zavient saw this as an opportunity
to build out a long-tail keyword approach, creating a list of every repair and every make, and then combining them, to have RepairPal show up for many more searches.
Zavient also got to work on messaging, doing research on what attributes people valued in auto repair, and creating a variety of ads that spoke to different attributes, that could then be tested at scale across Google.
The result was a massive increase in the impression volume that RepairPal showed up for, with a 10x increase in paid traffic at the same CPA. Over Zavient’s term with the company, they grew from 3 to 6m+ monthly visitors
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Grew from 3 to 6m+
monthly visitors -
10x increase in paid traffic
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300% increase in conversion rate
Gamma Controllers
High-End Videogames Controllers
Gamma is a maker of high-end videogames controllers that uses SEM and Google Shopping Ads. When Zavient started, the account structure we inherited had many different campaigns and keywords, without much optimization. Some keywords had a ROAS (return on ad spend) significantly below 1. Meaning for every dollar spent on ads, less than one dollar in revenue was created. At the same time, only a handful of ads and keywords were being used.
Zavient conducted a complete review. We paused poorly performing keywords, optimizing bids on all keywords, tested new creative that spoke to different buyer motivations, and added in new long tail keywords to capture consumers who were ready to buy.
At the same time, the previous agency had also not implemented new features Google created to boost sales. Zavient implemented sitelinks to promote accessory sales, and coupons on shopping ads to incent shoppers. Zavient also implemented bidding on a variety of retargeting and CRM audiences.
The result was Controller’s revenue increased over 130% versus the previous year, while their ROI improved by nearly 50%.
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130% increase in paid revenue YoY -
50% increase in ROI
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50% higher search volume
