Auto Case Study: RepairPal
Background & Challenge RepairPal is a marketing platform for auto repair shops. They wanted to grow their traffic, and also increase appointments at member shops for repairs. Solution Zavient helped…
Fixed Ops Marketing with Google Ads (SEM)
This article will show best practices around Google Ad strategies for fixed ops. The goal will be to show you what specific strategies work to advertise your website to get…
Automotive Digital Marketing Strategies for SEM
Top Tips from a Automotive Digital Marketing Agency We’re a automotive digital marketing agency specializing in SEM / PPC management. We’ve worked with companies like YourMechanic (a national auto repair…
SEM Strategies for Tech Companies
Top PPC Tips from a Tech Digital Marketing Agency Does your tech company depend on SEM to drive revenue? Read on for some of our favorite trips on how to…
Tips for Ecommerce PPC Management
Top Tips from an Ecommerce Digital Marketing Agency What should your ecommerce marketing strategy be? We’re an ecommerce digital agency that’s worked with a lot of name brand ecommerce clients,…
Stripe SEM Teardown
SEM Teardown: Stripe For this SEM teardown article, we’re focusing on Stripe. Stripe is a well-known payment service provider founded in 2010. It stands out by focusing on the developer…
How to Monitor Your Google Ad Budget
In digital marketing, one of the main constraints is your monthly budget. Generally, your boss or client wants to see you spend exactly the amount budgeted each month. This is…
Machine Learning Bid Optimization for Google Ads
Introduction To get an ad shown to Google Search customers, advertisers participate in the Keyword Bid Auction. Keyword bid is one of the main factors which decides what place your ad is going to rank on…
SEM Account Structure
Hey there, my name is Russell Miller, and I’m the founder of Zavient. We help SaaS and Marketplace companies like yours get more leads through Google Ads and digital marketing…
YourMechanic – Google Ads Case Study
YourMechanic is an online marketplace that enables vehicle owners to find mobile mechanics for home or office car repair services. They are an “Uber for Mechanics” that sends mobile mechanics…