Tips for Ecommerce PPC Management
Top Tips from an Ecommerce Digital Marketing Agency What should your ecommerce marketing strategy be? We’re an ecommerce digital agency that’s worked with a lot of name brand ecommerce clients,…
Category: SEM
Stripe SEM Teardown
SEM Teardown: Stripe For this SEM teardown article, we’re focusing on Stripe. Stripe is a well-known payment service provider founded in 2010. It stands out by focusing on the developer…
How to Monitor Your Google Ad Budget
In digital marketing, one of the main constraints is your monthly budget. Generally, your boss or client wants to see you spend exactly the amount budgeted each month. This is…
Machine Learning Bid Optimization for Google Ads
Introduction To get an ad shown to Google Search customers, advertisers participate in the Keyword Bid Auction. Keyword bid is one of the main factors which decides what place your ad is going to rank on…
SEM Account Structure
Hey there, my name is Russell Miller, and I’m the founder of Zavient. We help SaaS and Marketplace companies like yours get more leads through Google Ads and digital marketing…