What are some of the best marketing strategies for SaaS?
What are some of the best marketing strategies for SaaS? There isn’t necessarily a one-size-fits-all, but for a high-pricepoint SaaS, here are two tried and true strategies: Webinars, and a…
How to work with an Ad Agency as a Product Marketing Manager
As a product marketing manager, you may be interested in scaling up your digital advertising efforts, but also hesitant about working with an agency. Maybe you’ve never worked with one…
PPC Battle: Salesforce vs Zoho
Salesforce and Zoho are two of the biggest SaaS companies, and also two of the biggest spenders in PPC, with annual PPC budgets in the millions. Which one is winning…
The two minute introduction to SEO
You want to get your company found in Google, and you’ve heard that “SEO” — “Search Engine Optimization”, is the way to do it. So you do some research to…
Automated SEO Strategies
Automated SEO Strategies For many companies, SEO can be the “Front Door” — a blog post, or content page is generally the first interaction that a user has with a company’s web…
AI for Ads
Struggling with Ads A few years ago, I was at a holiday party and struck up a conversation with my friend Sarah about marketing. Eventually, we got to talking about…
What are the best ways to target Facebook ads?
Much of advertising is picking the best audience to target. The more you target to people who might be receptive to your product, the better you’re likelier to do. In…