SEM Strategies for Tech Companies
Top PPC Tips from a Tech Digital Marketing Agency Does your tech company depend on SEM to drive revenue? Read on for some of our favorite trips on how to…
Tips for Ecommerce PPC Management
Top Tips from an Ecommerce Digital Marketing Agency What should your ecommerce marketing strategy be? We’re an ecommerce digital agency that’s worked with a lot of name brand ecommerce clients,…
Stripe SEM Teardown
SEM Teardown: Stripe For this SEM teardown article, we’re focusing on Stripe. Stripe is a well-known payment service provider founded in 2010. It stands out by focusing on the developer…
How to Monitor Your Google Ad Budget
In digital marketing, one of the main constraints is your monthly budget. Generally, your boss or client wants to see you spend exactly the amount budgeted each month. This is…
Machine Learning Bid Optimization for Google Ads
Introduction To get an ad shown to Google Search customers, advertisers participate in the Keyword Bid Auction. Keyword bid is one of the main factors which decides what place your ad is going to rank on…
SEM Account Structure
Hey there, my name is Russell Miller, and I’m the founder of Zavient. We help SaaS and Marketplace companies like yours get more leads through Google Ads and digital marketing…
YourMechanic – Google Ads Case Study
YourMechanic is an online marketplace that enables vehicle owners to find mobile mechanics for home or office car repair services. They are an “Uber for Mechanics” that sends mobile mechanics…
Are You Ignoring What Local Search Can Do For Your Business?
You want to grow your business. You want to do it right, and don’t want to take risky shortcuts. But it seems like there are a lot of risky choices….
What are some of the best marketing strategies for SaaS?
What are some of the best marketing strategies for SaaS? There isn’t necessarily a one-size-fits-all, but for a high-pricepoint SaaS, here are two tried and true strategies: Webinars, and a…
How to work with an Ad Agency as a Product Marketing Manager
As a product marketing manager, you may be interested in scaling up your digital advertising efforts, but also hesitant about working with an agency. Maybe you’ve never worked with one…